At The Well Being BY CUBEX, we take hearing healthcare a step further — by looking at how your brain processes sound, not just how your ears detect it.

Our WellMind Cognitive Tests and Training assess key brain functions that support hearing: working memory, executive function, and attention. Whether coached or uncoached, this training helps you to understand how well you’re really listening — and not just hearing.

Because here’s the thing: we don’t listen with our ears. We gather sound through them, but it’s the brain that makes sense of the noise — filling in the gaps, filtering distractions, and assigning meaning. If your brain’s cognitive function isn’t working optimally, your ability to understand and connect through sound can be compromised.

This holistic approach is unique to The Well Being BY CUBEX. By combining cognitive testing with our hearing care plans, we’re able to tailor support that fits the whole person — your brain, your lifestyle, and your lived experience. And it doesn’t stop there: our WellMind Cognitive Training can be used to strengthen and maintain cognitive agility, whether you're experiencing hearing loss or simply want to stay mentally sharp.

Explore more in our blog post on cognitive training and hearing — and discover why tuning into your brain might be the most powerful hearing upgrade of all.