Shrooms aren’t all created equal—why price matters.
Why Are Our Functional Mushrooms More Expensive?
If you’ve been exploring functional mushrooms, you’ve probably noticed a wide range of prices. Some brands seem incredibly affordable, while others, like The Well Being Nootropics, come at a premium. So, why the difference? The short answer: quality, potency, and transparency. Let’s break it down.
Clinical-Grade Potency
Not all mushrooms are created equal. The key to their effectiveness lies in the active compounds—specifically beta-glucans, which are responsible for many of the cognitive and wellness benefits associated with medicinal mushrooms.
Our Diamond Mind Lion’s Mane contains 41.8% beta-glucans, while a well-known competitor offers only 25% beta-glucans in their Lion’s Mane product. A range of 20-30% is considered an ‘okay to decent’ benchmark, yet ours significantly exceeds this. When you buy cheaper mushrooms, you’re often paying for a lower-potency product that may not deliver the same benefits.
Beyond the Label: What Matters Most
Some brands rely on misleading marketing tactics. For example, polysaccharides are often listed as an indicator of potency, but unless specified, they don’t necessarily translate to benefits. Not all polysaccharides are useful to our health—beta-D-glucans are beneficial, but alpha-glucan polysaccharides (often found in lower-quality mushrooms) provide no medicinal value at all. Without transparency in labeling, you may be paying for ineffective filler.
The beta-glucan levels in our shroom portfolio:
Diamond Mind 100% Lions Mane only - 41.8%
Equanimity 100% Reishi - 61%
Tigger Cordyceps (41.9%) Chaga (43%) and Shitake (44%)
Third-Party Tested & Verified
Unlike many cheaper alternatives, our mushrooms are:
✔ Verified to meet the EU safety threshold
✔ Third-party tested for potency and purity
✔ UK lab-certified
✔ Certified organic
✔ Fully water-soluble for better absorption
✔ Sourced from small, independent growers who prioritise quality over mass production
Some brands even claim that organic certification is a ‘hoax’—but in reality, organic standards ensure no harmful pesticides or heavy metals contaminate the product. Our mushrooms meet the strict safety and potency thresholds required for medical and clinical research.
Read more about the pristine growing regions where our organic shrooms are grown. (link to existing post)
Higher Servings, Better Value
While price is an important factor, so is value per serving. Our products contain 40 servings (80g) per pouch, whereas many competitors offer only 30 servings (60g) for a similar price. That means you’re actually getting more potent product per purchase with The Well Being Functional Mushrooms.
Education Matters
We understand that functional mushrooms are still new to many people, and misinformation is everywhere. Some may compare mushroom cultivation to something as simple as growing vegetables, but selecting the right strains, growing conditions, and extraction methods requires precision and expertise. It’s not just about ‘growing mushrooms’—it’s about extracting the right compounds in the right way to ensure maximum benefit.
It’s Always Quality Over Compromise
We stand by our commitment to high-quality, clinically potent, and ethically sourced mushrooms. If you’re investing in your cognitive health and well-being, it makes sense to choose a product that offers real results.
For individuals who take nootropics consistently, we’re exploring subscription and bundle options to make premium wellness even more accessible. But one thing will never change: our commitment to quality.
Want to experience the difference? Explore our range of functional mushrooms here.